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Our logo, an extraordinary modern vision
1952-1957
1951
1954
1956-58
1959
1950
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Every company history has a chapter dedicated to the brand. There are times when the logo changes more than once and there are times when the logo becomes a little legend within the company’s history. That’s our case. We like to define our logo as an extraordinary modern vision. The logo, chosen more than 70 years ago in our offices in the historic center of Pisa, has always been modern and in step with the times

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The intuition in the '50s

The distinctive sign as it is known today, a stylized F, appears as early as 1951 and it will remain virtually identical until today. The logo summarizes the characters of a strong identity, but also of a constant challenge to the future, thanks to the stylization with a modern font.

Logo too modern?

Even though the present logo appeared as early as 1951 in the company graphics and the following year in the printing of price lists, later on it was later represented differently. In one case the F has a trait much more often while keeping the stylized shape. In other cases, the color will change completely according to the graphic needs of the packaging. Sometimes different graphic choices have been tried, as in the '60s, in sporadic attempts to make the logo more in line with the fashions of the time. All attempts were soon abandoned.

Current choice

The strength and the contemporary soul of the logo will be reaffirmed in the '60s. The writing FARMIGEA within a stylized F in which itself is an integral part. A choice that for 51 years has been an extraordinary modern vision.
The future is a blank page to write but there are certainties. One of them is our logo. Even if one day it will undergo a restyling, we are sure that it will not lose its avant-garde nature, thought a day over 70 years ago.

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